20 Media and Marketing Experts to Follow on Twitter in 2016

There is no better way of staying informed about the things happening in the world of marketing but using social media to follow the leading experts. If you don’t have time to constantly read the news published by various sources and stay ahead of the game, then you can at least turn to experts who can provide you with all the valuable info. Especially now, when the marketing landscape is changing so rapidly.

New marketing ideas are something every entrepreneur hunts for, as being unique and interesting will make you stand out from the crowd and reach more potential customers. If you want to follow the best in the marketing industry, be sure to go through this comprehensive list of Twitter influencers that every serious entrepreneur and marketing expert should follow.

Andy Crestodina

Andy Crestodina is a web strategist and cofounder of Orbit Media. If you ever wanted to learn about content marketing and stay up-to-date with the latest trends in this field, this guy will make it easy for you. His writing style is easy to understand and the information he shares lets marketers get some valuable insights.

By following him, you will also get the chance to read curated content and ideas from other experts. In one of his latest articles, he is giving Internal Linking Tips, so that you can improve SEO and conversions on your website.

Jay Baer

You might already know this fella. He is the author of the frequently mentioned content marketing book “Youtility” and president of the Convince & Convert consulting firm, a keynote speaker, and a podcaster. He provides followers with a lot of content, which not only has piles of information, but also his personal insights and strategic thinking. One of his latest pieces covers the marketing org chart and why it is coming to a close.

Neil Patel

Neil Patel is the founder of Quick Sprout. He is certainly one of the best marketers in this digital age. The content he provides has incredible value for readers. Most of the information is actionable and makes digital marketing easy to comprehend.

His latest piece is on how to make social media marketing work for your business. You have a unique chance to learn from the experience of someone whose blog has 100,000 monthly visitors.

Kim Garst

This lady is the founder and CEO of Boom! Social, a professional social media marketing firm that specializes in helping people with website traffic, engagement, conversion, and content. If you still don’t know how important social media marketing is, Kim Garst will help you understand it. You will also be able to get some pro tips. She usually writes about the newest social media marketing strategies. If you want to use social media for business purposes, you can find inspiration reading her blog.

Rand Fishkin

Mr. Fishkin is the founder of Moz. He is also one of the top SEO experts in the world. He focuses on bringing technical elements of SEO closer to his audience in an easy to understand way. If you want to get a good picture of how the whole system works, you should follow him. His Whiteboard Friday posts are very popular. Last Friday, he published a piece called “Why It’s a Bad Idea to Only Create Content for Your Specific Target Audience”.

Hiten Shah

Hiten Shah’s Twitter feed is a great place to be on the lookout for tips and guides for all types of digital marketing formats. He also founded many companies with Neil Patel and is using this experience to give advice and tips to startups and young entrepreneurs.

Melonie Dodaro

Melonie Dodaro is a LinkedIn expert, keynote speak, and she handles digital marketing at Top Dog Social Media. She provides useful tips and guides for people who want to seize their opportunities on the LinkedIn network. She also provides useful guides for entrepreneurs who want to generate more business on LinkedIn.

Guy Kawasaki

Mr. Kawasaki is the chief evangelist of Canva, the online graphic design tool, and the author of many books. He is a veteran in the marketing industry, with the enormous experience he wholeheartedly shares. Guy is definitely one of the top influencers in the tech industry.

There are a lot of his tweets that can inspire you. You will be surprised by his number of followers on Twitter – he has almost 1.5 million. He recently shared a very useful article explaining how to use psychology in social media marketing.

Brian Fanzo

Brian Fanzo is a change evangelist and millennial keynote speaker. He is certainly one of the most enthusiastic personalities in the world of digital marketing. If you want to boost your Twitter engagement and grow your followers, this is the guy that can help you get started right away. He regularly shares valuable content written by various marketing experts.

Christopher Penn

Christopher Penn is the vice president of SHIFT Communications. His knowledge of social media is massive. He has incredibly good media skills and he is famous for his unique marketing ideas. Back in 2012 and 2013, he was named one of the top 50 most influential people in social media and digital marketing by Forbes. Last month, he published a very valuable article explaining how to prevent people from unsubscribing.

Vlad Rascanu

Mr. Rascanu is the founder of 90 Proof Digital, and a renowned SEO nerd. He is not always about the business on his SM profile and he shares experiences from his travels. On the other hand his SEO experience is what can help you design a killer marketing campaign. This year, he was nominated for the entrepreneur of the year award in Toronto. If you want to find out more about essential SEO WordPress plugins, this is the right guy for you.

Nick Cicero

Nick Cicero is the founder and CEO of Delmondo, a creative studio and technology company. He is always thinking about new ways to bring digital marketing to another level. Currently, his main occupation is to maximize success by using the mobile video platform, Snapchat, as a marketing channel. In particular, his plan is to utilize influencers on Snapchat in order to understand audiences and maximize marketing impact.

Noah Kagan
Noah Kagan

Noah Kagan is the founder of Appsumo and OKDork. On his Twitter feed, you will be able to find out all you need to know about growth hacking. What it is, what are the benefits, and how to do it. Also, this guy excels in building email lists.

He is certainly one of the experts in the field you should follow in 2016. He also shares other valuable information. Recently, he has shared details of his organization system that helps him never miss scheduled events and tasks.

Mike Allton

Mr. Alton is the founder of The Social Media Hat blog and the CMO at SiteSell. His blog is very popular and has lots of valuable content that is regularly updated. He specializes in utilizing social media potentials in his marketing campaigns. In his recent article “Finding Social Media’s Place in The Marketing Universe” he writes about the effective elements of Content Marketing (Social Media, Email, SEO and Blogging).

Gary Vaynerchuk

Gary is social media marketing superstar. He is the founder and CEO of VaynerMedia and co-founder of VaynerSports. He is very committed to what he is doing and has no problems sharing his knowledge on how to get results.

His Twitter feed is a place where you can find all the latest trends in the marketing industry. Recently, he has published an article covering a new trend on Instagram – Instagram story takeovers. If you want to find out how to make things happen, this is definitely the guy you should be following.

Danny Brown

Mr. Brown is the founder Pure Blogging, “a blog you used to read back before social media and content marketing replaced substance with style” as he says. He is also the co-founder of The Friendship Bench. Danny is a veteran in the digital world.

Since he experienced all the changes in the world of marketing, this made him ready to face any digital challenge that may lay ahead. And, what’s best, he is not restraining from sharing his insights and advice.

His book “Why Simple Works: Or Why You Really Don’t Need to Reinvent the Wheel” is a great read for people working in the marketing industry.

Brian Solis

Brian Solis is an expert in digital marketing, also known as a public speaker on how digital marketing is transforming. He explores new trends in the marketing industry and gives his opinions on various topics. In his recent article “Marketing in The Selfish Economy”, he analyzes the effects of rapid technology development on our lives and on marketing.

He is also the author of books popular in the business and marketing world. In his latest book “X: The Experience Where Business Meets Design”, Brian shares why the future of business has to be focused on user experience and how to create and cultivate a meaningful one.

Amy Porterfield

Amy’s Twitter feed is a place where you can find helpful content that can help you monetize your online marketing efforts. She also focuses on giving tips on how to grow social media followers and email lists. If you want to learn more from Amy, you should visit her website, where you can find dozens of blog posts, many podcasts or enlist yourself in one of her webinars.

Jeff Bullas
Jeff Bullas

Jeff Bullas is one of the top content-marketing influencers out there. His Twitter feed is filled with really useful information about the things happening in the marketing industry. There is always something new and interesting you can find out if you follow Jeff. His piece “Why Social Media Is Important for Your Career” is an excellent read if you want to see how the content that you publish defines you.

Danny Sullivan

Danny Sullivan is the founding editor of Marketing Land and Search Engine Land. His Twitter feed is a place where you can find all the latest social media, SEO and digital marketing news. If you decide to follow him, you will be able to read breaking news in the industry, since Danny somehow always manages to get his hands on all the juicy new information.

As you can see, there are many experts you can follow to keep track of the latest trends in the digital marketing and social media world. By following these professionals, you might stumble upon some information that can change your career for the better. Keep in mind that becoming successful is a process.

Learning more about marketing and social media is an imperative if you want to stay competitive. If you think we didn’t mention someone who has all the right to be on this list, feel free to include them in the comments section below.

Ivan Dimitrijevic
Ivan Dimitrijevic
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Ivan Dimitrijevic is a seasoned blogger with years of experience. His skill sets include Social Media and Content Marketing and blogging on a variety of topics. He is the founder of MyCity Web and has had many articles published on serious blogs over the years on topics ranging from Digital Marketing, Business to Home, Health & Lifestyle.

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