Make the Most of Your Time Spent Online by Blogging

If you are a business owner and you’re spending too much time online doing nothing in particular, then you should really think about finding something better to do with your free time. Having a blog is one of those things that can be extremely entertaining, but that can also help your business in more ways than one. Having a blog can be a much more effective way of advertising your business and any products or services you have to offer. While social media networks are limited, a blog can create a much more personalized experience and enhance the communication between you and your readers.

The blog can also be a breath of fresh air on your website, and because websites are static in nature, a blog can easily help you run a good SEO campaign, which will result in better rankings on all search engines. So, what are some other benefits behind blogging.

Increase the popularity of your website

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If the blog is properly combined with social networks, you will have much greater results, especially when it comes to increasing the number of new visitors which could easily turn into potential buyers. Not to mention how linking to your blog post is a much better way of attracting attention than posting a link that directs towards your website’s main page – which is basically intrusive and also a bit pushy. A blog exists in order to be a valuable resource and its goal is attracting people who are truly interested in what you have to say and there will always be some who will visit other parts of your website, where they will be able to find out what you do. Linking to a homepage is an aggressive way of advertising and with a good blog, you’ll increase the web ranking of your website.

Making your brand stand out

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Not only is a blog a good way of advertising your brand as well as your name, as someone who can be considered an expert. People are more likely to buy something from someone who really understands what he is trying to sell, and all the major brands are trying to create something, a symbol or a slogan that the customers will look for. A blog can be your catchphrase, and over time, you will show more integrity and if you create and adjust your blog accordingly, more people will come to you seeking advice, which will make you an expert in your area of work. By blogging, you’ll be able to discuss everyday topics, and it is a nice way of engaging your audience and encouraging them to ask you questions, or share their experiences and opinions.

Creating trust

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We’ve mentioned the importance of SEO and the importance of name building, but probably the most important factor behind a well-maintained and regularly updated blog is that it will make you and your brand into someone the customers can easily trust because you are providing honest and reliable information about your area of work. While having a good website is advisable, people can get quite sceptical and that is where a blog comes into play. Blogging is equal to creating a good medium where you will be able to get your message across, a way that will represent you and your business. That is why everything is important and especially the aesthetics of your blog. A nice and catchy layout will draw a reader in, while high-quality writing will make them read further. There are many free website builder tools online, if you are not exactly tech-savvy, which can give your website that nice polish. Both your writing style and your website should be original, yet easy to understand, and your imagination is the only limit.

With a regular schedule for posting, you are sure to attract visitors, and if you’re out of ideas, this might be the one that can help you promote or even save your business. The right mix of blogging, social media and good website design will surely lead to practical results. Not only can a blog bring new, fresh content to your website, but it will also help you build a circle of trust around you, and more importantly, your business.

Vladimir Zivanovic
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Vladimir Zivanovic is a Project Manager here at MyCity-Web and a part-time blogger with a Master’s degree in English language and literature from University of Belgrade. He is responsible for communication, including status reporting, project preparation, and, in general, making sure the project is delivered in budget, on schedule, and within scope. His main interests are computer technologies and he is a great gaming enthusiast, especially for World of Warcraft, which he has been playing since the beginning. When he is not playing games or reading epic fantasy, he is saving up to buy the newest mobile phone, as he is lost without one. He also loves surfing the internet, finding interesting facts, and using them when someone least expects it. Doing an exhaustive research is very important for Vlada, as everything needs to be supported by hard facts. He regularly posts on his Lifehack and LinkedIn profile.

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