08 Jun How to Pick the Right Digital Marketing Agency for Your Business
So, you’ve been running a business for a while now. During that time, you managed to grow a little bit, you achieved profits, and marketed your organization as best as you could. But, at some point, you realized that the marketing needs of your business are too big for you to handle, and that you will have to hire professionals to help you in order to meet the needs of your enterprise.
The first step towards improving your marketing efforts is to empower your traditional business with an online presence. There is no way around it. If you want your business to become a modern organization that can provide the necessary services, you will have to focus on online business incentives. Digital marketing plays a huge part in becoming an online force to be reckoned with. A lot of business owners think that creating an all-around online presence is enough. However, there is no point in having a beautiful and well-optimized website if you don’t know how to attract people to it.
Digital marketing can be an overwhelming subject, and it’s hard for a business to learn how to recognize and use valuable techniques and methods that can empower business incentives. This is why the best way to go is to find a suitable digital marketing agency you can work with. Even then, you have to be careful, as not all agencies know what they are doing. You have to choose carefully and learn how to evaluate agencies to find out whether they are any good.
Look at their website
When looking for a digital agency, make sure that you first check their website and check if it seems reliable to you. A website is the first and most obvious thing that can tell you whether a certain digital marketing agency is worth checking out. If the site doesn’t pass the test, move on to the next candidate. If a website doesn’t seem attractive enough for you to actually take a bit more time to research other pages apart from what the landing page has to offer, then that digital marketing agency is no good.
Think about it, if they are unable to create a website of their own that can attract people to stay and take action, how can they do this for your business? See what they are all about, what they say about themselves and do they have a blog section. I highly suggest avoiding marketers that don’t have a blog because, to me, these two have to go together.
Go through their blog section and read a couple of posts that may relate to your current situation and see what they have to say about that subject. This is how you can get a bit closer to the people working in that agency and see how they think. Lastly, check if they have any comments and reviews and see the feedback they got from other people.
See if they are up to date
Like I’ve mentioned before, digital marketing can be an overwhelming field. Trends, techniques and market demands change quickly and a professional agency has to keep up with all of the changes to stay on top of their work. There are many people out there who claim to be professionals just because they managed to make some “success” in 2010.
Well, things have changed a lot in the marketing world since then, and if you realize that they are using the same methods as back then, you should move on to the next candidate. For example, there are many SEO practices that are no longer effective and people who are not up to date still use them, without knowing that they will give no results.
Make sure to inquire about their methods, techniques and project success. You only want the best for your business; this is why outsourcing a company that doesn’t invest in learning and improving their methods will likely not improve your marketing strategy very much.
Find out what they specialize in
The first thing you need to determine is what type of marketing your business needs. Only after you’ve done that can you start looking for people who can create that strategy. A good agency will also take time to help you determine what strategy you need the most, however, you should avoid those who claim that something can be beneficial just because they don’t offer the services you actually need.
If you are looking to advertise your business from a couple of angles, then you should choose an all-around agency that can perform different types of digital marketing. On the other hand, if you are looking to improve a certain area, or your business depends on one type of marketing, then it’s best to find an agency that specializes in that type of marketing. They probably know more, have more resources, and they can focus on creating an effective marketing strategy that will give you better results.
Contact their previous clients
Make sure that you do a little more research about past projects before making the final choice. If you cannot find any information about their past projects, ask them to give you contact information concerning their previous clients. Nobody tells the whole story of how they work, so it’s best to ask a client directly.
He or she can tell you from their perspective just how good a certain agency is. If they refuse to give you information about previous clients or projects, then this is probably because they didn’t have any, or they were a failure, and you should look to avoid hiring services from such agencies.
See what work they’ve done in the past. For example, check out the blog posts they’ve written, and whther or not they can create quality content.
Find agencies you can work with
A good agency will take enough time to talk with you and explain your options. Each and every marketing strategy a business organization needs is specific and even though there are certain rules for how something is done, there are also specific circumstances that must be considered. You must see if you can talk to them openly and have a mutual understanding. A good agency will listen to your ideas and goals, and they’ll work alongside with you when creating a good plan.
It is important that you have good communication, as you might be working together for a long time. Outsourcing a marketing agency is almost like adding a new department; you have to incorporate both of your organizations to work flawlessly and establish patterns to remove any organizational clutter. Basically, both parties have to be on the same page and respect each other’s work.
In the end, the price is also a key factor when choosing an agency. It is simply impossible to find a capable organization that can get the job done for low prices. This is not how things work. Instead, you can try and negotiate a different payment method that can benefit both your business and the agency you hire. For example, you can try and negotiate lower initial fees, and higher success incentives. This means that you will have better security, as you will pay smaller fees on a regular basis, but you’ll have to pay the rest once you see good results.